The Norwegians have boldly taken the lead by becoming the first national sponsor of the Business Action Platform for the Ocean, a UN sustainability programme.
But does this move highlight an enlightened view of the future, or contradictions in the Nordic country’s energy portfolio?
Can you take a lead on climate change — the biggest threat to the oceans and planet Earth itself but just one of the 17 goals in the UN programme — while continuing to encourage the burning of fossil fuels by endlessly producing more?
Neighbouring Denmark has effectively wound down its national oil and gas company, the former Dong Energy, by selling off its fossil fuel assets and turning it into windfarm developer Orsted, instead.