Norway's Fred Olsen group has launched a new floating offshore wind and solar power engineering company that looks to the future as well as the past.
The venture is called Fred Olsen 1848, referring to the date of the parent company's founding.
But the next generation of the Norwegian shipowning family is in charge, in the shape of chief executive Sofie Olsen Jebsen, daughter of group CEO Anette Olsen and granddaughter of 92-year-old chairman Fred Olsen.
