A new online UK-based ship supplier is looking to shake up the slow-to-digitalise shortsea and coastal trades' vessel stores purchasing habits.

Jarrow-based Norast Supply is a purely online operation that claims that, unlike other web-based ship suppliers, it is not a marketplace but sources all the products it sells.

"You don’t come to our website to then complete the purchase with another company; the products you see are sourced, stocked and delivered by us," chief executive Andy Eyre said.