Norwegian expedition cruise company Hurtigruten has fallen foul of UK advertising authorities over claims about the sustainability of its operations.
An advertisement for cruise line HX Hurtigruten Expeditions has been banned for “misleadingly claiming that its trips were sustainable”.
The paid-for advert seen in the digital version of a national newspaper on 6 March 2024, featured the headline claim — “Selected Svalbard cruises with free flights […] Since 1896, we’ve been the leaders in sustainable expeditions”.
