Being asked to think about how to invest $1bn into a sustainable and profitable shipping business left me intrigued. After all, it is not often you are offered a “blank cheque” — albeit fictional — for a project one feels passionate about.
The $1bn question
This article is part of a series written by people across shipping in response to this question about how to deploy a hypothetical TradeWinds Sustainable Shipping Fund:
How, where and why would you invest $1bn for the best return in sustainable shipping, as the industry grapples with the need to cut carbon emissions, improve efficiency and keep cargoes moving in a world facing multiple economic and political challenges? The investment will be made now and ideally held...
