While more shipping professionals are increasingly willing to adopt new technologies, they may have a long way to go before they reap the rewards of digitalisation.
Digital experts suggest that from management to seafarers, firms are still trying to figure out how to digitalise their workflows to enhance competitiveness.
Jorn Annweiler, managing director at consultancy Maritime Partners, told TradeWinds that half of the organisations he has dealt with have yet to formulate a clear strategy.
