Valebrokk revolutionised sister newspaper Dagens Naeringsliv, raising circulation to what he considered the most that could be achieved for such a newspaper in Norway.
“We have run out of Norwegians”, he said, switching his attention to new ways of promoting the radical, critical and independent style of business journalism that he stood for.
Valebrokk decided to go for a global shipping newspaper to serve an industry that had become used to a soft journalistic approach typified by a macro focus on news and much of it sourced from press releases.
Valebrokk’s
