Norwegian Cruise Line works to defy notion that bigger is better

 Norwegian Cruise Line (NCL) is openly defying the conventional wisdom that the biggest ships produce the largest returns for shareholders, as it sits on an orderbook with the smallest newbuildings of any mass-market brand.

Frank Del Rio, chief executive of New York-listed parent company Norwegian Cruise Line Holdings, says there is a limit to the economies of scale offered by large cruiseships.

“Economies