Chung Ki-sun’s face is often seen in Hyundai Heavy Industries’ photos of high-profile deal signings, negotiations and newbuilding deliveries, but in the day-to-day environment, this senior executive prefers a lower profile.

Son of Hyundai Heavy Industries Group’s largest shareholder, Chung Mong-joon, and grandson of Chung Ju-yung, the founder of what was at one time South Korea’s second-largest chaebol, 38-year-old Chung Ki-sun is the third-generation family name to take a key role at the world’s biggest shipbuilder.