Software vendors urged to up their game to add value for shipping

Marine technology providers are expected to enjoy growing business opportunities amid the acceleration of digitalisation in the shipping industry.

But some industry experts tell TradeWinds that many vendors could struggle in a highly competitive market where clients are known to be careful with money.

“A lot [of them] fail to address convincingly the value-add proposition for industry players,” Blue Alliance Partners co-founder and chairperson Anastasia Papadopoulou said.