In September 2023, and amid great fanfare, European Commission president Ursula von der Leyen officially named the world’s first container ship powered by green methanol: AP Moller-Maersk’s Laura Maersk.
In that same month, Maersk’s marketing and communications team were in full flow, positioning the company as a leader in pioneering new, green fuels as it launched a new outfit, C2X, to develop, own and operate green methanol production facilities with a capacity target of over 3m tonnes per year by 2030.
