Royal Caribbean Group to sell Azamara brand for $201m

Royal Caribbean Group will sell its three-ship Azamara brand to a private equity firm for $201m.

New York-based Sycamore Partners plans to acquire Azamara in the first quarter of this year, Richard Fain-led Royal Caribbean said on Tuesday.

“Our strategy has evolved into placing more of our resources behind three global brands, Royal Caribbean International, Celebrity Cruises and Silversea, and working to grow them as we emerge from this unprecedented period,” chairman and chief executive Fain said in a statement.