Talk about a bad typo.
Royal Caribbean Cruises filed suit in Miami federal court last Thursday, alleging a Florida outfit called Catch All Investments violated trademark law by registering royalcaribbeam.com — then redirecting traffic to that URL to Norwegian Cruise Lines' website.
The lawsuit accuses Catch All of "cyberquatting" and "typosquatting".
"[Catch All], in bad faith and with a bad faith intent to profit, has registered and used a domain name ... that is identical or confusingly similar to the Royal Caribbean marks and has engaged in other acts designed to cause initial consumer confusion," the company said in the complaint.
The lawsuit further alleges that by directing traffic to Norwegian's site, Catch All profited from Norwegian sales "or has been paid by advertising revenues offered by [Royal Caribbean] competitor(s)."
Catch All is based in Pompano Beach and, according to Florida business records, registered to Cory Lamay.
Emails to Catch All and Norwegian requesting comment were not immediately returned.
Royal Caribbean argued that it is entitled to up to $100,000 in damages. The cruise giant is requesting a jury trial and either triple Catch All's profit from the site or triple its damages, whichever is greater.
The company also wants Catch All to turn over ownership of the domain name.