Ship managers stress the need to bring people, especially seafarers, on board with digitalisation.
The process is one of creating an organisation that is data driven where key actions are influenced by the insights it provides, but Synergy Marine chief executive Rajesh Unni said: “People are the core of this digital transition.
“Typically, if you buy a new enterprise resource planning (ERP) system, you are essentially doing the same thing but with a new ERP, maybe optimising productivity to some extent.