The business of shipmanagement is embracing digitalisation as a counter-recessionary measure, with Germany one of the most progressive countries in reshaping the way ships are operated.
Earlier this year, the German Shipowners’ Association proposed digitalisation as a key survival strategy for the domestic shipping business — and one of the most proactive in taking it forward is Hamburg-based ER Schiffahrt.
Chief executive Nils Aden says that, “indirectly”, the technology has been adopted to fight the recession, which has been particularly hard on German managers and owners alike.
“Digitalisation
