Sycamore Partners has appointed former Holland America Line president Orlando Ashford as Azamara's executive chairman just days after buying the boutique luxury line from Royal Caribbean Group.
The move comes after the New York private equity firm acquired Azamara for $201m in cash, promoted chief operating officer Carol Cabezas to brand president and added Princess Cruises' 670-berth Pacific Princess (built 1999) as the tiny fleet's fourth vessel — all over the course of a week.
