Attica Group has decided — in an unusual move — to host tourists on land as well as carrying them on water.
Its €6.5m ($7.4m) acquisition of a three-star hotel on the Aegean island of Naxos is just the opening shot in a "targeted" expansion in the hospitality business.
With a fleet of 30 ships and a market capitalisation of about €235m, Attica is Greece's biggest ferry company.