Florida-based cruise line Atlas Ocean Voyages has named James Rodriguez as its new president and chief executive with immediate effect.

The fledgling company, founded in early 2019 by travel and tourism investor Mario Ferreira, said Rodriguez brings more than “20 years of proven success in the industry”.

Atlas Ocean Voyages said his extensive experience in the areas of sales, marketing, operations, human resources and guest experience will be “essential in propelling the brand forward in the areas of innovation, trade partnerships and guest acquisition”.

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