AP Moller-Maersk chief executive Soren Skou has said consumers can meet the multibillion cost of ridding the boxship fleet of carbon emissions.
In an interview over the weekend on BBC World News, Skou said shipowners face huge expenses for green solutions, but for an individual customer, the bill will be "almost nothing".
He cited the example of a container being shipped from Vietnam, where the consumer would end up paying "something like six cents per pair of sneakers".
