Chinese shipping staffers have found devilment in the detail of CoscoSC’s rebranding exercise.
The combination of Cosco and China Shipping to form one giant vehicle with over 800 ships is a significant and impressive undertaking.
With the Ts now crossed and the Is dotted on myriad merger documents, the union has captured the industry imagination for a different reason.
CoscoCS's new panda logo is flying around Chinese social media with shipping folk finding great amusement in the bear, complete with captain’s uniform.
Chinese
